Advertising + Marketing Index

1) Advertising: Introduction to advertising

2) Advertising: the representation of women in advertising

3) Advertising: Gauntlett and masculinity

4) Advertising: Score hair cream CSP

5) Advertising: Introduction to Postcolonialism

6) Advertising: Sephora Black Beauty is Beauty CSP


Comments

Post a Comment

Popular posts from this blog

Genre - Blog Tasks

Image
  Task 1 - Genre Factsheets 1) Genres are recognisable through the repeated use of generic/standardised codes and conventions . These codes and conventions are considered to be coming from the visual iconographies within the text. This is because one can either give away the genre entirely or a few work together to tell the audience what genre this is.  2)  Some genres have identifying features in their narratives that make it easily distinguishable to audiences . 3)  Period/country, director/star, technical process, style, series and audience 4)  Prior knowledge to anticipate whether they'd enjoy it or not, comparing a text to another, and using their knowledge of the genre to reject a text 5) Production, attracting an audience and marketing 1)  Scott Pilgrim vs The World, Chronicle, Super, Safety Not Guaranteed, and The Avengers 2)  Many films' topics involved real life events, like Superman and WW2, The Great Depression, and Spiderman and the U...
Read more

Hesmondhalgh - Cultural Industries

1) What does the term 'Cultural Industries' actually refer to? The creation, production, and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? They  tend to be societies that support the c onditions where large companies, and their political allies, make  money. These conditions being: - constant demand for new products -  minimal regulation outside of general competition law - relative  political and economic stability - work forces that are willing to work  hard. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural industry companies need to  continuously compete with each other to secure audience members. They try think of stuff that would be shocking or profane to viewers. 4) Look at page 2 of the fact sheet. What are the problems that Hesmondhalgh id...
Read more

Industries - Ownership + Control

Image
Media conglomerate research 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, National Amusements, Meta, News Corp, Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. On one hand, yes. Media conglomerates should be stopped from becoming too powerful, as the lack of competition would make things unfair for the market. Government intervention would probably be the best in order to prevent a monopoly. On the other hand, this would directly conflict with the idea of a "free market". The idea that companies and/or individuals deci...
Read more