Y13 Baseline Assessment LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Q1 is accurate and concise; you understand the BBC's mission statement in relation to the Newsbeat CSP

EBI: Q2 - Which other media effects theories could be considered as useful when commenting on the CSP?
Q3 missing content/focus on core audience + industry details for both CSPs and doesn't mention examples from the editions you studied

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

- Newsbeat informs Radio 1 listeners about the news – important events going on in the UK and around the world including breaking news and developing stories.

- Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins.

- The news topics in a Newsbeat bulletin tend to offer entertainment to listeners. Although the top story will usually be serious (hard news) every Newsbeat bulletin will contain some sport or entertainment content which helps to fulfil the remit to entertain.

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:

Gerbner's Cultivation theory: useful or not useful? Why?

Very useful; the interruption of regular radio may have made audiences believe that the broadcast was real

Frankfurt School's Hypodermic Needle model: useful or not useful? Why?

Not very useful; widely discredited and considering a media audience as ‘empty vessels’ is overly simplistic and not useful.

Stuart Hall's Reception theory: useful or not useful? Why?

Useful; some audiences challenged or rejected it, some reinforced the beliefs.

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

Introduction: one sentence answering the original question and laying out your argument clearly.

Paragraph 1 content/ideas:

Magazine offers a range of audience pleasures to its target audience: Uses and Gratifications – personal identity and surveillance. Readers may see their lifestyle and ambitions reflected on the pages.

Audiences feel part of the magazine, are rewarded for their knowledge and have their expectations met.

Paragraph 2 content/ideas:

Decline in print due to rise in new/digital media: GQ has declined sharply over the last 10-15 years. Even in the last 5 years its circulation has dropped 25,000 (from 110,000 to 85,000). Therefore it is fair to ask whether GQ has been successful in targeting its audience in the digital media landscape. 

Paragraph 3 content/ideas:

The Gentlewoman has a very strong, distinctive brand and clearly positions itself to attract an audience that perhaps wouldn’t buy other women’s lifestyle magazines. Only printing twice a year, largely selling via subscription and charging a premium price (£10 per issue) can all be presented as examples of how the magazine has directly and successfully targeted its audience. 

Paragraph 4 content/ideas:

The internet has provided an opportunity for magazines like The Gentlewoman to find a global audience and not need to rely on major institutions/publishers/distributors/ retailers. 

Like GQ, The Gentlewoman has diversified into experiences and events – aware that its target audience requires more than a paper magazine in the digital age.

Conclusion: sum up your argument a final time in one sentence

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

- Media terminology

- Media theory

- Planning

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