DME - Dyari Media Exams

1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to. Mark out of 15 for Media Language: 13 Estimated A Level coursework grade: A WWW: This is top level production work – the final product is so impressive and absolutely fits in alongside professional examples. The hand drawn, digitally coloured central image is fantastic – it bodes brilliantly for the coursework next year. Font and typography is also at a professional standard so you’ve got the basis of a top grade piece of work here. The challenge now is to make sure we can recreate this level in the real coursework next year. EBI: I’d largely agree with your evaluation and you are right to suggest it is very good quality work. In terms of pushing up towards full marks, you need to make sure text is legible over the image which I’d say ...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - A solid assessment with the potential to go higher. Good analysis so now need to add the theory/terminology/context EBI - Revise postcolonial terminology 2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. 1: I missed out on talking about the brand/product name and its typography. 2: I didn't use enough historical context in my answer. 3: I didn't use enough postcolonial theory/terminology in my answer. 3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer.  - Typography - Logo  - Persuasive techniques 4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the S...

1) Look at the first page. What is colonialism - also known as cultural imperialism?  Colonialism is when European countries like Britain + France took over other lands. They believed they were better than the people already living there and stole land and resources. 2) Now look at the second page. What is postcolonialism?  Postcolonialism is a mindset that looks at how the effects of colonialism still exist today, particularly how some Western countries still act superior and believe they're better than everyone else. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Gilroy suggests that Britain is largely shaped by its colonial past; even though Britain claims to be multi-cultural, they don't treat everyone equally and a large part of British culture originates from other places. 4) What is 'othering'? The term 'othering' refers to the way we see something as being different from, or not part of, our social identity. If something is ...

Wider reading on Sephora Black Beauty Is Beauty Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora is trying to promote and inform the public about the history of black beauty and how significant it is to our understanding of beauty today. 2) What scenes from the advert are highlighted as particularly significant in the articles? A beauty parlor, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu, and HBO Max 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  They say no one feels left out as the film has more inclusion in its under-a-minute runtime than two hour features have in their whole film. 5) What is the 15 per cent pledge and why is it significant? It shows Sephora's commitment to their cause and how they're leading through words, actions, and money for Black beauty ...

David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? - The old view of women as housewives has been replaced by "girl power" icons - The traditional "tough and silent" man has been challenged by portrayals of emotional, open men - Modern media often encourages people to break away from old traditions and create new ways of living 2) How does Gauntlett suggest the media influences the way we construct our own identities? He argues the media influences the way we construct our own identities as it gives us tools to make our own. The media showcases different examples of living through TV, music, adverts, etc., that audiences use to construct their own identities. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? He says that older people tend to have more traditional views and that younger people are generally more li...

Media Factsheet - Score hair cream Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? It was an age of new and pioneering advertising techniques. The “new advertising” of the  1960s took its cue from the visual medium of TV and the popular  posters of the day, which featured large visuals and minimal copy  for a dazzling, dramatic effect. Print ads on the other hand, were more "realistic", focusing more on photography than illustration. The Score advert reflects this change as it uses photography compared to an illustrated image; additionally, the advert itself is much more in your face than other older ads. 2) What representations of women were found in post-war British advertising campaigns? Women were starting to be viewed as "sex objects" rather than housewives/mothers. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the con...

Magazine Research 1) 2) Chosen brand: Edge A common theme I'm noticing between these 3 of these front  covers is their heavy use of sans serif typography. I assume they've done this on purpose considering gaming is more of a recent medium; it first became popularized around 20-30 years ago, compared to TV or movies, which have been around for far, far longer. Gaming is seen as more of a "futuristic" kind of entertainment (as reinforced with their slogan, "The Future of Interactive Entertainment"), with its interactivity to audiences and its increasingly high quality graphics. Additionally, another theme I've noticed is the fact that they always seem to feature a render or drawing of a character of the game on the front cover; this is most likely a stand-in for a model, seeing as gaming obviously is digital. It's going for traditional magazine codes and conventions while re-iterating to the audience that it's different and more modern compared to ...