Advertising and Marketing LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW - A solid assessment with the potential to go higher. Good analysis so now need to add the theory/terminology/context

EBI - Revise postcolonial terminology

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

1: I missed out on talking about the brand/product name and its typography.

2: I didn't use enough historical context in my answer.

3: I didn't use enough postcolonial theory/terminology in my answer.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

- Typography
- Logo 
- Persuasive techniques

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

- Feminism
- The rise of the "female desire"
- Gender roles
- Heterosexuality vs homosexuality

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.

- "Othering"/"racial otherness"
- Double consciousness
- Cultural conviviality

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