DME - Dyari Media Exams

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Equilibrium theory: - Equilibrium: Before the families/people receive their Marmite Gene Project letter - Disequilibrium: Those who took a negative reaction to the results (e.g. the girl who argued with her mum after finding out she was a Marmite lover) - New equilibrium: People who's lives changed for the better after finding out about the results 2) What persuasive techniques are used by the Marmite advert? It ties into Marmite's "you either love it or hate it" marketing. The ad directly challenges audiences and asks them "are you born a lover or a hater?", encouraging them to go out and buy Marmite for themselves to see if they do infact love it or hate it. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggests that advertising works on anxiety. In Ways of Seeing (1972), h...

Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? They introduce GQ as the "flagship" of men's magazines and is a magazine that is becoming more progressive. 2) What does the media kit suggest about masculinity?  They suggest that masculinity is changing and is undergoing a new identity in recent years 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. - £7.7k average annual spend on fashion - 61% ABC1 - £1.2k average annual spend on beauty From these statistics alone, we can determine that the average GQ purchaser/viewer is someone of upper-middle/upper class status that has a lot of money to spend. 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ Heroes Issues, GQ Hype, Men of the Year, and Tentpole Video and Social Series. These issues and special editions typically ...

1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to. Mark out of 15 for Media Language: 13 Estimated A Level coursework grade: A WWW: This is top level production work – the final product is so impressive and absolutely fits in alongside professional examples. The hand drawn, digitally coloured central image is fantastic – it bodes brilliantly for the coursework next year. Font and typography is also at a professional standard so you’ve got the basis of a top grade piece of work here. The challenge now is to make sure we can recreate this level in the real coursework next year. EBI: I’d largely agree with your evaluation and you are right to suggest it is very good quality work. In terms of pushing up towards full marks, you need to make sure text is legible over the image which I’d say ...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - A solid assessment with the potential to go higher. Good analysis so now need to add the theory/terminology/context EBI - Revise postcolonial terminology 2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. 1: I missed out on talking about the brand/product name and its typography. 2: I didn't use enough historical context in my answer. 3: I didn't use enough postcolonial theory/terminology in my answer. 3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer.  - Typography - Logo  - Persuasive techniques 4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the S...

1) Look at the first page. What is colonialism - also known as cultural imperialism?  Colonialism is when European countries like Britain + France took over other lands. They believed they were better than the people already living there and stole land and resources. 2) Now look at the second page. What is postcolonialism?  Postcolonialism is a mindset that looks at how the effects of colonialism still exist today, particularly how some Western countries still act superior and believe they're better than everyone else. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Gilroy suggests that Britain is largely shaped by its colonial past; even though Britain claims to be multi-cultural, they don't treat everyone equally and a large part of British culture originates from other places. 4) What is 'othering'? The term 'othering' refers to the way we see something as being different from, or not part of, our social identity. If something is ...

Wider reading on Sephora Black Beauty Is Beauty Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora is trying to promote and inform the public about the history of black beauty and how significant it is to our understanding of beauty today. 2) What scenes from the advert are highlighted as particularly significant in the articles? A beauty parlor, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu, and HBO Max 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  They say no one feels left out as the film has more inclusion in its under-a-minute runtime than two hour features have in their whole film. 5) What is the 15 per cent pledge and why is it significant? It shows Sephora's commitment to their cause and how they're leading through words, actions, and money for Black beauty ...

David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? - The old view of women as housewives has been replaced by "girl power" icons - The traditional "tough and silent" man has been challenged by portrayals of emotional, open men - Modern media often encourages people to break away from old traditions and create new ways of living 2) How does Gauntlett suggest the media influences the way we construct our own identities? He argues the media influences the way we construct our own identities as it gives us tools to make our own. The media showcases different examples of living through TV, music, adverts, etc., that audiences use to construct their own identities. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? He says that older people tend to have more traditional views and that younger people are generally more li...