DME - Dyari Media Exams

1) What does the term 'Cultural Industries' actually refer to? The creation, production, and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? They  tend to be societies that support the c onditions where large companies, and their political allies, make  money. These conditions being: - constant demand for new products -  minimal regulation outside of general competition law - relative  political and economic stability - work forces that are willing to work  hard. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural industry companies need to  continuously compete with each other to secure audience members. They try think of stuff that would be shocking or profane to viewers. 4) Look at page 2 of the fact sheet. What are the problems that Hesmondhalgh id...

Media conglomerate research 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, National Amusements, Meta, News Corp, Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. On one hand, yes. Media conglomerates should be stopped from becoming too powerful, as the lack of competition would make things unfair for the market. Government intervention would probably be the best in order to prevent a monopoly. On the other hand, this would directly conflict with the idea of a "free market". The idea that companies and/or individuals deci...

Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? Not the media in general, but I feel certain sectors ARE responsible for causing anti-social behaviour/violence. It's more so to do with social media and the lack of moderation parents give their children. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social learning theory is relevant in the digital age seeing as children copy what influencers do online all the time. For example, they could see a trend online, maybe to do with food or lifestyle, and try copy it themselves after seeing their favourite person do it. 3) Research three examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society j...

Hypodermic needle model 1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model? It links to the hypodermic needle model as the article suggests people who play violent games for 20 minutes a day encourages violent behaviour; the hypodermic needle model is a theory that suggests people are influenced by the media very easily, as it injects information into the audience, something this article suggests. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?  They describe the hacker/son as a "violent video game addict who rarely leaves his bedroom". They are suggesting that the violent video games made him this way and influenced his way of living, which links to the hypodermic needle theory. 3) What do you think of the hypodermic needle theory? Do audiences believe everything they see in the media? ...

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions

  1) WWW: Q1 and Q3 are both solid responses so it's just Q2 holding you back in the lower grades which we can address in future assessments. EBI: Social and cultural contexts are the key - this also came up at GCSE but it's more challenging at A Level. See the mark scheme for more and we'll also look at this in class. 2)  01: Todorov's Equilibrium theory, and Barthes' enigma and action codes. 02: The reflection of the UK working class contexts in both texts, social concerns over criminal gangs, Nike advert is ambiguous, both grounded in British working class culture, and hints that the role society plays can greatly influence people. 03: More information about how important genres are to producers and/or audiences, and Neale and Abercromie on repetition and difference/variation. 3)  01: More narrative theory and delving deeper into the subject of conflict and violence in society. 02: Explaining/analysing young people and what they can do more, and how you can succe...

Media Factsheet 1) How is audience defined in the Factsheet? Audience is the general term for people that consume a media product . 2) What does the infographic for Gen Z in the age of COVID-19 suggest about the media Gen Z consumes?  Age is just one way the audiences may be defined, and the COVID-19 pandemic is just one potential influence. 3) How do media companies target and measure their audience in the digital age? Media producers use data to target their audiences , whether it'd be choice of platform , scheduling or algorithm . 4) What did the NRS used to do and what does PAMCO do now?  They used to collect demographic info from newspaper audiences . Nowadays, as the NRS has been absorbed into PAMCO, they collate info on traditional newspapers and magazines in print and online , producing complex data to who consumes them. 5) How are demographics and psychographics defined in the factsheet? Demographics are much more simpler and involve collecting relatively imperso...