Audience Classification

Media Factsheet

1) How is audience defined in the Factsheet?

Audience is the general term for people that consume a media product.

2) What does the infographic for Gen Z in the age of COVID-19 suggest about the media Gen Z consumes? 

Age is just one way the audiences may be defined, and the COVID-19 pandemic is just one potential influence.

3) How do media companies target and measure their audience in the digital age?

Media producers use data to target their audiences, whether it'd be choice of platform, scheduling or algorithm.

4) What did the NRS used to do and what does PAMCO do now? 

They used to collect demographic info from newspaper audiences. Nowadays, as the NRS has been absorbed into PAMCO, they collate info on traditional newspapers and magazines in print and online, producing complex data to who consumes them.

5) How are demographics and psychographics defined in the factsheet?

Demographics are much more simpler and involve collecting relatively impersonal data related to audiences and what they're consuming. Psychographics (aka lifestyle profiling), is considered to be a subtle way of categorising audiences. It tends to dive more deeper into their interests and the way in which they behave/perceive themselves in relation to media.

6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why. 

I think the Uses and Gratifications theory is quite interesting seeing as we can apply 4 of its main categories to different types of media products in different ways. Despite only having 4 categories its quite versatile and can be applied to most media.