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Y13 Baseline Assessment LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: Q1 is accurate and concise; you understand the BBC's mission statement in relation to the Newsbeat CSP EBI: Q2 - Which other media effects theories could be considered as useful when commenting on the CSP? Q3 missing content/focus on core audience + industry details for both CSPs and doesn't mention examples from the editions you studied 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. - Newsbeat informs Radio 1 listeners about the news – important events going on in the UK and around the world including breaking news and developing stories. - Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins. - The news topics in a Newsbeat bulletin tend to off...
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Taylor Swift - Language and Representations

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  She's re-recording her earlier albums to take control of her music and be in charge of her own narrative. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  She made "All Too Well" as Taylor Swift has largely led a very public romantic life, and that  has historically been the source of much of the criticism  levelled at her: that she "goes on too many dates", and "can’t  make ‘em stay". She made it to further take control of her narrative. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  1989, Shake It Off, and Bad Blood Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift...
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Influencers + Celebrity Culture

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive, click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Ordinary users upload their  own content: they are ‘producers’  and ‘prosumers’ . Content is  published first and then filtered or  judged later by audiences. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  A majority of influencers and/or online culture are American based, which is the hegemonic influence spread around social media 3) How do influencers reinforce capitalist ideologies?  They promote products and services to their audiences 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?...
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Clay Shirky: End of audience

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive, click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? - Emailing and exchanging files easier - Interconnectivity of the world - Innovation 2) What are the negatives or dangers linked to the development of the internet? - The network doesn't care about what the data is and how it's used - Impossible to stop spam, abuse or child abuse 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? The idea that an open society based around principles of  equality of...
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The Gentlewoman - Audience + Industries

Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  Compared to traditional women's magazines, the Gentlewoman is more "modern" and "welcome" compared to the rest. 2) What representations are offered in the Gentlewoman?   They represent a wide spectrum of womanhood; this includes playing with ideas of gender performativity and stereotypes. 3) List the key statistics in the article on the average reader of the magazine.  Income of the average reader - £87k Viewership - 85% women 61% are aged 28-46 47% are in the A or B categories of the social rating system 4) What is The Gentlewoman Club?  A specialised club for Gentlewoman readers where they go to gatherings or do activities with each other 5) What theorists does it suggest w...
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Magazines - Final Index

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines
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Advertising + Marketing Index

1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP
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