DME - Dyari Media Exams

1)   Introduction to Media: 10 questions 2)   Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Genre: Factsheets and genre study questions 7)   Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18) Representation: Feminist theory 19) Representing ourselves: Identity in the online age - MM articles & Factsheet 20) Ideology: BBC Question Time analysis and...

Task 1: Media Magazine article Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here. Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' We are all involved in constructing an image to communicate our identity. 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? I do somewhat agree. The term used means something prioritizes glamour or style, but really looking deep into things there's nothing that stands out. 3) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more. Media saturation is when there are too many adverts and messages from all sides, so the media and their messages can become less effective. 4) Is your presence on social media an accurate r...

Media Magazine reading - two articles on feminism and theory 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Why Don't You Love Me and Pan Am 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? It's complicated. It can either be shown as women showing a display of power doing the things men did to them, but it can also just be seen as a continuation of how things were before. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism - A movement aimed at defining, establishing and defending women's rights and equality to men Post-feminism -  An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed Patriarchy - An ideology that places men in a more dominant position over women  Now read The Theory Drop: Gender Performativity (...

1) What is regulation and why do media industries need to be regulated? Regulation is putting rules and regulations in place to ensure organizations operate fairly. 2) What is OFCOM responsible for? OFCOM is responsible for the regulation of TV, radio and telephone services. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Section 1, 3 and 7. Children should always be protected, crime should always be dealt with and the media should be fair. 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why? I don't think Channel 4 was entirely in the wrong. While it is a weekend, I don't imagine much kids would be watching Channel 4 at around 7pm. 5) List five of the sections in the old Press Complaints Commission's Code of Practice.  Section 1 - Accuracy Section 2 - Opportunity to Reply Section 3 - Privacy Section 4 - Harass...

Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? She felt that sexual harassment was way too normalized in society and wanted to share other stories of women who experienced the same things. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It links to the concept of post-feminism as despite people thinking we don't need more equality, it is very much needed and these women believe they should have more fair and equal rights to prevent themselves from being harassed or prevent misogyny. 3) Why was new technology essential to the success of the Everyday Sexism project? Women and men could share their stories all over the globe - this made the Everyday Sexism project not only really accessible, but a global movement in not just one country. 4) Will there be a point in the future whe...

1) Why is representation an important concept in Media Studies? Representation is an important concept as it presents the "real world" to the audience 2) How does the example of Kate Middleton show the way different meanings can be created in the media? It shows that representations can be altered/modified, as different photographs tell different meanings and/or connotations of the image/person/object in question. 3) Summarise the section 'The how, who and why of media representation' in 50 words. When analysing representations, it's essential to consider who creates them + why. Producers consider the needs of the target audience, limitations of genre, narrative and institutional remit. All representations are the cumulative effect of a collection of media language choices. Representation has multiple meanings. They can be selected or rejected. Any element forms an ideology. These can be hidden through naturalisation. 4) How does Stuart Hall's theory of prefer...