DME - Dyari Media Exams

1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Influencers and celebrity culture 3) OSP: Taylor Swift CSP - Language and Representations 4) OSP: Taylor Swift CSP - Audience and Industries  5) Baseline Assessment learner response 6) OSP: Postcolonial theory - Gilroy and diasporic identity 7) OSP: The Voice - blog case study

Factsheet #107 - Fandom Read Media Factsheet #107 on Fandom. Use our Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) or log into your Greenford Google account to access the link. Read the whole of Factsheet and answer the following questions: 1) What is the definition of a fan? A person who likes a specific text and consumes it regularly 2) What the different types of fan identified in the factsheet? Hardcore/True - Fans who spend a lot of time and money on a specific text Newbie - Fans who just started to like the text Anti-fan - People who hate/dislike the text 3) What makes a ‘fandom’? While it is now used to apply to groups of people fascinated with any subject, the term has its roots in those  with an enthusiastic appreciation for sports. 4) What is Bordieu’s argument regarding the ‘cultural capital’ of fandom? Bordieu argues a kind  of ‘cultural capital’ which confers a symbolic power and status for the fan, especially within ...

1) How does Gilroy suggest racial identities are constructed? He has consistently argued that racial  identities are historically constructed – formed by colonialization,  slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? He argues race isn't the external cause of racism but its complex, unstable product. Racism isn't isn't caused by race, racism causes race. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans  are part of different ethnic compartments, with race as the basis of  human differentiation. Gilroy is opposed to ethnic absolutism as it is  counter to his argument that racism causes race. 4) How does Gilroy view diasporic identity? He considers a transatlantic diasporic identity, where groups across the  Atlantic share cultural practices – a “single, complex unit” of black  cultural practitioners...

Audience Background and audience wider reading Read this Guardian feature on stan accounts and fandom. Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Julia Fox and Alexander Wang 2) Why did Taylor Swift run into trouble with her fanbase?  Fans were angry and were harassing people over her concert tickets. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  More or less - this is because media companies/producers don't control the audience as much as they did before. Stan accounts are more of a closed minded community of people that talk to each other about their favourite artist. Read this Conversation feature on the economics of Taylor Swift fandom. Answer the following questions:  1) What do Taylor Swift fans spend their money on?  Concert tickets 2) How does Swift build the connection with her fans? Give examples from the article. She handpicks fans for "secret-sessions...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: Q1 is accurate and concise; you understand the BBC's mission statement in relation to the Newsbeat CSP EBI: Q2 - Which other media effects theories could be considered as useful when commenting on the CSP? Q3 missing content/focus on core audience + industry details for both CSPs and doesn't mention examples from the editions you studied 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. - Newsbeat informs Radio 1 listeners about the news – important events going on in the UK and around the world including breaking news and developing stories. - Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins. - The news topics in a Newsbeat bulletin tend to off...

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  She's re-recording her earlier albums to take control of her music and be in charge of her own narrative. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  She made "All Too Well" as Taylor Swift has largely led a very public romantic life, and that  has historically been the source of much of the criticism  levelled at her: that she "goes on too many dates", and "can’t  make ‘em stay". She made it to further take control of her narrative. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  1989, Shake It Off, and Bad Blood Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift...