DME - Dyari Media Exams

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines

1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Equilibrium theory: - Equilibrium: Before the families/people receive their Marmite Gene Project letter - Disequilibrium: Those who took a negative reaction to the results (e.g. the girl who argued with her mum after finding out she was a Marmite lover) - New equilibrium: People who's lives changed for the better after finding out about the results 2) What persuasive techniques are used by the Marmite advert? It ties into Marmite's "you either love it or hate it" marketing. The ad directly challenges audiences and asks them "are you born a lover or a hater?", encouraging them to go out and buy Marmite for themselves to see if they do infact love it or hate it. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggests that advertising works on anxiety. In Ways of Seeing (1972), h...

Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? They introduce GQ as the "flagship" of men's magazines and is a magazine that is becoming more progressive. 2) What does the media kit suggest about masculinity?  They suggest that masculinity is changing and is undergoing a new identity in recent years 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. - £7.7k average annual spend on fashion - 61% ABC1 - £1.2k average annual spend on beauty From these statistics alone, we can determine that the average GQ purchaser/viewer is someone of upper-middle/upper class status that has a lot of money to spend. 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ Heroes Issues, GQ Hype, Men of the Year, and Tentpole Video and Social Series. These issues and special editions typically ...

1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to. Mark out of 15 for Media Language: 13 Estimated A Level coursework grade: A WWW: This is top level production work – the final product is so impressive and absolutely fits in alongside professional examples. The hand drawn, digitally coloured central image is fantastic – it bodes brilliantly for the coursework next year. Font and typography is also at a professional standard so you’ve got the basis of a top grade piece of work here. The challenge now is to make sure we can recreate this level in the real coursework next year. EBI: I’d largely agree with your evaluation and you are right to suggest it is very good quality work. In terms of pushing up towards full marks, you need to make sure text is legible over the image which I’d say ...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - A solid assessment with the potential to go higher. Good analysis so now need to add the theory/terminology/context EBI - Revise postcolonial terminology 2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. 1: I missed out on talking about the brand/product name and its typography. 2: I didn't use enough historical context in my answer. 3: I didn't use enough postcolonial theory/terminology in my answer. 3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer.  - Typography - Logo  - Persuasive techniques 4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the S...