DME - Dyari Media Exams

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive, click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Ordinary users upload their  own content: they are ‘producers’  and ‘prosumers’ . Content is  published first and then filtered or  judged later by audiences. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  A majority of influencers and/or online culture are American based, which is the hegemonic influence spread around social media 3) How do influencers reinforce capitalist ideologies?  They promote products and services to their audiences 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?...

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive, click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? - Emailing and exchanging files easier - Interconnectivity of the world - Innovation 2) What are the negatives or dangers linked to the development of the internet? - The network doesn't care about what the data is and how it's used - Impossible to stop spam, abuse or child abuse 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? The idea that an open society based around principles of  equality of...

Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  Compared to traditional women's magazines, the Gentlewoman is more "modern" and "welcome" compared to the rest. 2) What representations are offered in the Gentlewoman?   They represent a wide spectrum of womanhood; this includes playing with ideas of gender performativity and stereotypes. 3) List the key statistics in the article on the average reader of the magazine.  Income of the average reader - £87k Viewership - 85% women 61% are aged 28-46 47% are in the A or B categories of the social rating system 4) What is The Gentlewoman Club?  A specialised club for Gentlewoman readers where they go to gatherings or do activities with each other 5) What theorists does it suggest w...

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines

1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Equilibrium theory: - Equilibrium: Before the families/people receive their Marmite Gene Project letter - Disequilibrium: Those who took a negative reaction to the results (e.g. the girl who argued with her mum after finding out she was a Marmite lover) - New equilibrium: People who's lives changed for the better after finding out about the results 2) What persuasive techniques are used by the Marmite advert? It ties into Marmite's "you either love it or hate it" marketing. The ad directly challenges audiences and asks them "are you born a lover or a hater?", encouraging them to go out and buy Marmite for themselves to see if they do infact love it or hate it. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggests that advertising works on anxiety. In Ways of Seeing (1972), h...