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GQ - Audience + Industries

Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? They introduce GQ as the "flagship" of men's magazines and is a magazine that is becoming more progressive. 2) What does the media kit suggest about masculinity?  They suggest that masculinity is changing and is undergoing a new identity in recent years 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. - £7.7k average annual spend on fashion - 61% ABC1 - £1.2k average annual spend on beauty From these statistics alone, we can determine that the average GQ purchaser/viewer is someone of upper-middle/upper class status that has a lot of money to spend. 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ Heroes Issues, GQ Hype, Men of the Year, and Tentpole Video and Social Series. These issues and special editions typically ...

Magazine Practical LR

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1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to. Mark out of 15 for Media Language: 13 Estimated A Level coursework grade: A WWW: This is top level production work – the final product is so impressive and absolutely fits in alongside professional examples. The hand drawn, digitally coloured central image is fantastic – it bodes brilliantly for the coursework next year. Font and typography is also at a professional standard so you’ve got the basis of a top grade piece of work here. The challenge now is to make sure we can recreate this level in the real coursework next year. EBI: I’d largely agree with your evaluation and you are right to suggest it is very good quality work. In terms of pushing up towards full marks, you need to make sure text is legible over the image which I’d say ...

Advertising and Marketing LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - A solid assessment with the potential to go higher. Good analysis so now need to add the theory/terminology/context EBI - Revise postcolonial terminology 2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. 1: I missed out on talking about the brand/product name and its typography. 2: I didn't use enough historical context in my answer. 3: I didn't use enough postcolonial theory/terminology in my answer. 3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer.  - Typography - Logo  - Persuasive techniques 4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the S...

CSP - Score Hair Cream Advert

Media Factsheet - Score hair cream Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? It was an age of new and pioneering advertising techniques. The “new advertising” of the  1960s took its cue from the visual medium of TV and the popular  posters of the day, which featured large visuals and minimal copy  for a dazzling, dramatic effect. Print ads on the other hand, were more "realistic", focusing more on photography than illustration. The Score advert reflects this change as it uses photography compared to an illustrated image; additionally, the advert itself is much more in your face than other older ads. 2) What representations of women were found in post-war British advertising campaigns? Women were starting to be viewed as "sex objects" rather than housewives/mothers. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the con...

Magazine Practical

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Magazine Research 1) 2) Chosen brand: Edge A common theme I'm noticing between these 3 of these front  covers is their heavy use of sans serif typography. I assume they've done this on purpose considering gaming is more of a recent medium; it first became popularized around 20-30 years ago, compared to TV or movies, which have been around for far, far longer. Gaming is seen as more of a "futuristic" kind of entertainment (as reinforced with their slogan, "The Future of Interactive Entertainment"), with its interactivity to audiences and its increasingly high quality graphics. Additionally, another theme I've noticed is the fact that they always seem to feature a render or drawing of a character of the game on the front cover; this is most likely a stand-in for a model, seeing as gaming obviously is digital. It's going for traditional magazine codes and conventions while re-iterating to the audience that it's different and more modern compared to ...

Ideology

Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles (our Media Magazine archive is here) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The Hunger Games is a powerful piece of media showcasing the binary opposition between rich vs poor. 2) What view of capitalist ideology is presented in the Hunger Games films? The working class provides all the hard work needed for the upper class/wealthy people to survive. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The media can be used as a tool to show audiences preferred ideological beliefs and spread them efficiently; there's a mass amount of (wealthy) people who believe letting the poor kill each other for entertainment isn't evil/bad. 4) What is YOUR opinion on this topic? Do ...

Introduction to Media - Final Index

1)   Introduction to Media: 10 questions 2)   Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Genre: Factsheets and genre study questions 7)   Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18) Representation: Feminist theory 19) Representing ourselves: Identity in the online age - MM articles & Factsheet 20) Ideology: BBC Question Time analysis and...