DME - Dyari Media Exams

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions

  1) WWW: Q1 and Q3 are both solid responses so it's just Q2 holding you back in the lower grades which we can address in future assessments. EBI: Social and cultural contexts are the key - this also came up at GCSE but it's more challenging at A Level. See the mark scheme for more and we'll also look at this in class. 2)  01: Todorov's Equilibrium theory, and Barthes' enigma and action codes. 02: The reflection of the UK working class contexts in both texts, social concerns over criminal gangs, Nike advert is ambiguous, both grounded in British working class culture, and hints that the role society plays can greatly influence people. 03: More information about how important genres are to producers and/or audiences, and Neale and Abercromie on repetition and difference/variation. 3)  01: More narrative theory and delving deeper into the subject of conflict and violence in society. 02: Explaining/analysing young people and what they can do more, and how you can succe

Media Factsheet 1) How is audience defined in the Factsheet? Audience is the general term for people that consume a media product . 2) What does the infographic for Gen Z in the age of COVID-19 suggest about the media Gen Z consumes?  Age is just one way the audiences may be defined, and the COVID-19 pandemic is just one potential influence. 3) How do media companies target and measure their audience in the digital age? Media producers use data to target their audiences , whether it'd be choice of platform , scheduling or algorithm . 4) What did the NRS used to do and what does PAMCO do now?  They used to collect demographic info from newspaper audiences . Nowadays, as the NRS has been absorbed into PAMCO, they collate info on traditional newspapers and magazines in print and online , producing complex data to who consumes them. 5) How are demographics and psychographics defined in the factsheet? Demographics are much more simpler and involve collecting relatively impersonal d

  1) Wallace and Gromit in the Curse of the Were-Rabbit - Disequilibrium is established once rabbits are eating all the vegetables before the competition; it gets worse and worse until eventually a new equilibrium is established after the movie's climax 2)  ☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐ ☐☐☐☐☐☐☐☐☐.☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐.☐☐☐☐ ☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐ ☐☐☐☐☐☐:� ☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐ ☐ ☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐☐ 3)  Three examples of "hero" characters : - Eleven - Tony Stark - Sonic (i know all 3 are random choices lol) 4)  Good vs Evil 5)  The winner often represents dominant ideas and values of our society. E.g. when a policeman captures a criminal, the ideology of law and order is established . 6)  Problem and complications create enigma codes . Naturally, the audience is curious as to what actions will be taken and how the problem will be resolved . 7)  Episodic narra

  Task 1 - Genre Factsheets 1) Genres are recognisable through the repeated use of generic/standardised codes and conventions . These codes and conventions are considered to be coming from the visual iconographies within the text. This is because one can either give away the genre entirely or a few work together to tell the audience what genre this is.  2)  Some genres have identifying features in their narratives that make it easily distinguishable to audiences . 3)  Period/country, director/star, technical process, style, series and audience 4)  Prior knowledge to anticipate whether they'd enjoy it or not, comparing a text to another, and using their knowledge of the genre to reject a text 5) Production, attracting an audience and marketing 1)  Scott Pilgrim vs The World, Chronicle, Super, Safety Not Guaranteed, and The Avengers 2)  Many films' topics involved real life events, like Superman and WW2, The Great Depression, and Spiderman and the US wars of the 2000's.

  1)  - Fingerprint image - arrest/crime - quite unusual for a brand to promote something like this - creates a narrative of a successful upbringing from a rough area - Verbal code: "I am what I am"; authenticity, relates to the connotations of the fingerprint image of a steady rise in tough conditions - Lighting : dark, harshly lit - low-key lighting , lighting coming from the top ( top lighting ) - shadows possibly represent the dark/tough life they had to endure - light represents his hope and how he took control of his life - Typography : o's filled in - denotes /infers holes,  connotations of bullets as 50 Cent is famous for being shot 9 times - Non-verbal codes: 50 Cent's face - his facial expression denotes/connotes sadness and/or sorrow - perhaps due to the life he had to live - relates to the verbal code of "I am what I am" - Costume : his costume is quite popular/average in society as lots of people around the globe wear similar clothing - denotes