DME - Dyari Media Exams

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive, click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? - Emailing and exchanging files easier - Interconnectivity of the world - Innovation 2) What are the negatives or dangers linked to the development of the internet? - The network doesn't care about what the data is and how it's used - Impossible to stop spam, abuse or child abuse 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? The idea that an open society based around principles of  equality of...

Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  Compared to traditional women's magazines, the Gentlewoman is more "modern" and "welcome" compared to the rest. 2) What representations are offered in the Gentlewoman?   They represent a wide spectrum of womanhood; this includes playing with ideas of gender performativity and stereotypes. 3) List the key statistics in the article on the average reader of the magazine.  Income of the average reader - £87k Viewership - 85% women 61% are aged 28-46 47% are in the A or B categories of the social rating system 4) What is The Gentlewoman Club?  A specialised club for Gentlewoman readers where they go to gatherings or do activities with each other 5) What theorists does it suggest w...

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines

1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Equilibrium theory: - Equilibrium: Before the families/people receive their Marmite Gene Project letter - Disequilibrium: Those who took a negative reaction to the results (e.g. the girl who argued with her mum after finding out she was a Marmite lover) - New equilibrium: People who's lives changed for the better after finding out about the results 2) What persuasive techniques are used by the Marmite advert? It ties into Marmite's "you either love it or hate it" marketing. The ad directly challenges audiences and asks them "are you born a lover or a hater?", encouraging them to go out and buy Marmite for themselves to see if they do infact love it or hate it. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggests that advertising works on anxiety. In Ways of Seeing (1972), h...

Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? They introduce GQ as the "flagship" of men's magazines and is a magazine that is becoming more progressive. 2) What does the media kit suggest about masculinity?  They suggest that masculinity is changing and is undergoing a new identity in recent years 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. - £7.7k average annual spend on fashion - 61% ABC1 - £1.2k average annual spend on beauty From these statistics alone, we can determine that the average GQ purchaser/viewer is someone of upper-middle/upper class status that has a lot of money to spend. 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ Heroes Issues, GQ Hype, Men of the Year, and Tentpole Video and Social Series. These issues and special editions typically ...