DME - Dyari Media Exams

Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read the introduction to their report - pages 3-7. You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  They highly value the purposes and objectives of PSB, including trustworthy news and programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend...

1) What does the term 'Cultural Industries' actually refer to? The creation, production, and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? They  tend to be societies that support the c onditions where large companies, and their political allies, make  money. These conditions being: - constant demand for new products -  minimal regulation outside of general competition law - relative  political and economic stability - work forces that are willing to work  hard. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural industry companies need to  continuously compete with each other to secure audience members. They try think of stuff that would be shocking or profane to viewers. 4) Look at page 2 of the fact sheet. What are the problems that Hesmondhalgh id...

Media conglomerate research 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, National Amusements, Meta, News Corp, Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. On one hand, yes. Media conglomerates should be stopped from becoming too powerful, as the lack of competition would make things unfair for the market. Government intervention would probably be the best in order to prevent a monopoly. On the other hand, this would directly conflict with the idea of a "free market". The idea that companies and/or individuals deci...

Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? Not the media in general, but I feel certain sectors ARE responsible for causing anti-social behaviour/violence. It's more so to do with social media and the lack of moderation parents give their children. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social learning theory is relevant in the digital age seeing as children copy what influencers do online all the time. For example, they could see a trend online, maybe to do with food or lifestyle, and try copy it themselves after seeing their favourite person do it. 3) Research three examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society j...

Hypodermic needle model 1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model? It links to the hypodermic needle model as the article suggests people who play violent games for 20 minutes a day encourages violent behaviour; the hypodermic needle model is a theory that suggests people are influenced by the media very easily, as it injects information into the audience, something this article suggests. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?  They describe the hacker/son as a "violent video game addict who rarely leaves his bedroom". They are suggesting that the violent video games made him this way and influenced his way of living, which links to the hypodermic needle theory. 3) What do you think of the hypodermic needle theory? Do audiences believe everything they see in the media? ...

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions