DME - Dyari Media Exams

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive, click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Ordinary users upload their  own content: they are ‘producers’  and ‘prosumers’ . Content is  published first and then filtered or  judged later by audiences. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  A majority of influencers and/or online culture are American based, which is the hegemonic influence spread around social media 3) How do influencers reinforce capitalist ideologies?  They promote products and services to their audiences 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?...

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive, click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? - Emailing and exchanging files easier - Interconnectivity of the world - Innovation 2) What are the negatives or dangers linked to the development of the internet? - The network doesn't care about what the data is and how it's used - Impossible to stop spam, abuse or child abuse 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? The idea that an open society based around principles of  equality of...