GQ - Audience + Industries
Audience Look through the GQ Media Kit and answer the following questions: 1) How does the media kit introduction describe GQ? They introduce GQ as the "flagship" of men's magazines and is a magazine that is becoming more progressive. 2) What does the media kit suggest about masculinity? They suggest that masculinity is changing and is undergoing a new identity in recent years 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. - £7.7k average annual spend on fashion - 61% ABC1 - £1.2k average annual spend on beauty From these statistics alone, we can determine that the average GQ purchaser/viewer is someone of upper-middle/upper class status that has a lot of money to spend. 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ Heroes Issues, GQ Hype, Men of the Year, and Tentpole Video and Social Series. These issues and special editions typically ...