DME - Dyari Media Exams

1) Why is representation an important concept in Media Studies? Representation is an important concept as it presents the "real world" to the audience 2) How does the example of Kate Middleton show the way different meanings can be created in the media? It shows that representations can be altered/modified, as different photographs tell different meanings and/or connotations of the image/person/object in question. 3) Summarise the section 'The how, who and why of media representation' in 50 words. When analysing representations, it's essential to consider who creates them + why. Producers consider the needs of the target audience, limitations of genre, narrative and institutional remit. All representations are the cumulative effect of a collection of media language choices. Representation has multiple meanings. They can be selected or rejected. Any element forms an ideology. These can be hidden through naturalisation. 4) How does Stuart Hall's theory of prefer...

Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read the introduction to their report - pages 3-7. You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  They highly value the purposes and objectives of PSB, including trustworthy news and programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend...